It is Christmas Eve and there is no greater tradition on Christmas Eve than TBS airing A Christmas Story nonstop for the next 24 hours straight. TBS started this back in the fertile Nile Delta River Valley around 3996 B.C. and they have continued it every year since, all the way up to – and including – 2020. Not even a global pandemic could stop them from airing it for a continuous 6016 years. Thank God!
This one comes flying in right into the “IP” (Intellectual Property) theft debates I’ve been having with a lot of friends, from both in and out of the industry, on my personal Facebook page. Hershey’s recently sued a brewery over their marketing of Jolly Ranchers used in a beer they made. Their lawsuit was for 8,500$, which was the amount the brewery made on the beer made and sold. IP Theft has been a big issue I’ve been thinking about a lot lately with the craft beer industry, and is something I’d like to do an article on, and the Hershey’s lawsuit has given a lot of ammunition to the idea of the article (perfect timing in a way…. well… not perfect if you are the brewery in question I suppose). This is an interesting topic, and I think there’s a lot of merit to both sides. Look at this beer in question – the quote is a direct quote from the movie, and the can / bottle logo for the beer and packaging for it is spot on too, so do you consider that IP Theft? RAR Brewing is no stranger to using pop culture, nerd culture, mainstream, etc, for their beers. Look at their lineups of the “Out of Order” series. One of which I reviewed – Beer Review: Out of Order: Blue Milk (RAR Brewing). Or take a look at another one I reviewed from RAR Brewing, Jon Voight’s Car. This one has an exact replica of George Castanza on the can label, as well as having the car in question in the background. You can see that review here – Beer Review: Jon Voight’s Car (RAR Brewing).
Here is the can and bottle label for “The Soft Glow of Electric Sex”:
It has the “fragile” box in the background, the lamp itself, and of course the iconic quote from the movie (which is the beer title). Where do you all stand on this – does this look like IP Theft to you? Is this fair ground? Is it just a cool and fun little cultural nod? A way to sell beers? I’d love to hear from all of you and your thoughts on this.
Like I said, I love diving into pop culture named and themed beers here for the blog. I have done – a TON – of them. (As with most of the pop culture beer reviews, I’ve included a section at the end of the review listing all of the other ones for you to easily find them, as well as tagged it so you can search through the blog itself easier for them). I’ve done beers from The Simpsons, Seinfeld, Star Wars, Back to the Future, Space Balls, etc. Josh has also done a few, with one recently being a play on the Teenage Mutant Ninja Turtles – Beer Review: Terpenes in Time (BAREBottle Brewing Co), and there is no shortage of beers out there to review. My most recent beer review (before this beer of course) was “This is the Whey” by Bolero Snort, a play on “This is the Way” which is a catchphrase from The Mandalorian. (Which, I also did a This is the Way beer review, by Broken Goblet). You can see those here: “Beer Review: This is the Whey (Bolero Snort)” and “Beer Review: This is the Way (Broken Goblet)“.
I have been wanting to get out a lot more articles than I have recently, and I apologize for that, life has taken a bit of a crazy turn in recent days. I figured with the local (Pennsylvania Mandates and Shutdown) that we had starting on December 12th and lasting until January 4th, I would be able to get out a lot of beer reviews, and other articles, and I wanted to do a lot of local ones. But sadly, my life has gone ‘full crazy’ right before the Christmas season. So I sadly haven’t gotten as much written as I have had wanted to do. I have gone through a bout of several health related things, some familial things, dealing with my own second unemployment of the year, and fighting with unemployment itself, as well as a host of other things. (Firstly, let me just say, I would never wish insomnia on the worst of my enemies, that is honestly one of the worst things in the world, and its not nearly as “productive” as you might think, writing with insomnia is no where near as easy as you would imagine.) I haven’t even gotten much reading done, something I figured with a snowstorm, snowy and cold weather, as well as lockdown, that I would, but sadly, I haven’t. I’ve found my hours becoming less and less productive and more and more just me staring at walls, more and more of me just trying to figure out whats going on, and working to get past a lot of blocks in the road. Hopefully this writing and getting this beer review out will help with that. Fingers crossed anyway. Tomorrow is Christmas afterall, and we all need to be in the festive spirit, even if I am quarantining and unable to see my family and being all alone for Christmas, I am keeping my head up high, and will be wishing all of you out there a Merry Christmas and a Happy Holidays.
Ok, so lets move on. Lets get past that crap, and get to why we’re here. A beer review about a beer named after a holiday staple and a holiday tradition. My daughters have grown up with A Christmas Story playing on loop in the background of our Christmas’s in the house starting on Christmas Eve when it first airs. Its how I’ve fallen asleep every Christmas since I was probably 16 or 18, whenever TBS first (legitimately) did start airing it.
There is so many classic scenes, many of which remind me of my own childhood. I think I learned most of the words I now use as an adult from listening to my dad assemble various Christmas gifts (one of which was a basketball hoop we got for Christmas one year, that the instructions said could be done with the simple tools around the house; apparently my dad didn’t have a dowel rod, and he made sure to write to Huffy and explain to them in three page – five hundred or so word essay – how a dowel rod was not a common thing around the household; …they promptly shipped him a dowel rod and a 5$ coupon). I think this is why A Christmas Story stands the test of time for so many people. Its an agglomeration of stories, of all the ways Christmas can get screwed up, that it fills us with our own memories, like nostalgia. We remember the Christmas’s where things went helter skelter. I recall the time my Grandparents had a Christmas tree with worms and we could hear them eating the tree. Or my parents “Christmas Bush”. Its much like Christmas Vacation and Home Alone. The mistakes, the missteps, the crazy, is why we love it; because it reminds us of the various Christmas’s where things went off the rails in our own lives. I have often thought about this with my own daughters. The trips we have taken where things didn’t go as planned, have become more memorable than the ones where they went perfectly planned. Like our trip this year to Monocacy where I got sick and we ended up making it a two day trip, rather than a four hour trip.
But lets move on, and get to the beer review shall we? Enough about A Christmas Story, and enough about my own crazy Christmas’s in my past. Lets review some beer!
Beer: The Soft Glow of Electric Sex
Brewery: RAR Brewing
Style: IPA – American
Untappd Description: Brewed with Mangos, Lactose, Citra, Amarillo, Ella, and Columbus. Tons of citrus and ripe mango juice flavors.
Appearance is a bright glowing orange. This is probably much closer to a New England IPA, but when first created for Untappd they didn’t really have the New England designation for their IPAs on there, otherwise I’d imagine this would fit it. This is hazy, its orange juice in appearance, has a nice foam head, and well carbonated with nice lacing on the glass as well.
Aroma is very heavy … very… very heavy mango. I love it. One of the few fruit flavors I really love, and its mango, and it works so well in IPAs (especially New England IPAs), that this is just wonderful. Theres a hint of peach to round it out, but its so much mango and so much upfront it just smells amazing.
This is delicious. Maybe for some it might be too much mango, I don’t know, but I love it. Its so heavy mango flavored, but that fits most New England IPAs, and I love it. Very heavy citrus, some lactose, some creamy smoothness to it, a nice slick mouthfeel, but the hops shine through wonderfully here. Citra, Amarillo, Columbus, and Ella hops are used, and they are all lead towards that juicy mango flavor, with some peach, some stone fruit, some zest and citrus, but at the end of the day its all mango flavor all the time. I think the peach rounds it out a fair bit, but overall its very subtle, like a hidden note you can only find after unlocking all the mango flavor. Its a well rounded New England IPA too, it has a little hop bite to it, but nothing substantial, nothing too acidic, nothing cloying, nothing poor or off putting with this. No off flavors. No bad aftertaste, etc. This was the very first RAR Brewing beer I had, and I traded for it back in January 2018. When I first started to get into doing some trading for beers or buying and having people mule beers. I had gotten this and I had gotten the Jon Voight’s Car beer. Fell in love with both, and I’ve enjoyed RAR Brewing ever since pretty much, though I think their Out of Order series has been taken over and changed a bit too much over recent years, and I think they lean a bit too much on the gimmicks for that series (they just released a whole slew of Home Alone themed Out of Order beers, with the can art and the beers being slightly different in each, some representing Kevin, Marv, The Wet Bandits, Pesci, and the Shovel Slayer), but ultimately I think RAR Brewing still makes some fine good beers and they aren’t lacking in quality. The internet can be a bit harsher on them with respects to their Out of Order series, but thats also the internet for you, and who reads the internet anyway…….. (…oh….). But anyway, back to this beer, it is a bold, bright, beautiful, tasty Mango flavor bomb, and a wonderful New England IPA. Its juicy, its tasty, slight hop bitterness, but full on hop flavor, no off flavors, nothing cloying, nice mouth feel, no aftertaste, this is just a fine well made beer, with a cool logo and name, and definitely an eye catcher. And perfect for Christmas Eve and watching A Christmas Story on loop for 24 hours!
My Untappd Rating: ****.25
Global Untappd Rating: 4.01 (as of 12.24.20)
Thinking about how this was one of the first beers I traded for, makes me think back to the early days of trading for me, when I first started getting into that. When I was at Breski’s Beverages just last week preparing for the big snow blizzard we got, I saw Zombie Dust and Alpha Space Station from 3 Floyd’s on the shelf for 3.50$ each, and I remember trading and buying that from people in a Facebook beer group who muled it back. Crazy to seeing it being a “shelfie” now. Just like seeing JREAMS making it up into the Central PA midstate area and in places like The Fridge, Breski’s, etc for their crowler machines. Definitely not complaining about that! That’s for sure!
Well thank you all for reading this, and thanks for checking out another Pop Culture beer and “IP Theft” potential beer. I could almost make that its own category now on the blog. Like I said at the top, would love to hear everyone’s thoughts and opinions on that, and what they think is acceptable or not. Just in general, I always love to hear from you guys, so be sure to leave comments, questions, etc, either here on the blog, or on our social media platforms like Facebook or Twitter. We recently hit 1K followers and likes on Facebook which is a pretty big deal and I love how its bringing all kinds of people together.
Also, AJ Brechbiel is likely to be writing some new posts for the blog again, so be sure to check out his stuff when he releases it. I’m eagerly looking forward to that.
Another note I wanna make, there is another beer that was released with the same title as this. “The Soft Electric Glow of Sex” by Turning Point Beer, which is a brewery from Texas, and I have done a beer review from them before (from a beer trade); that beer was: Beer Review: $#!+ Ton (Turning Point Beer) as well as a beer review of one they were collaborated with – Beer Review: Virtually Inseparable (Celestial Beerworks and Turning Point Beer). But anyway, they did the exact same name as this beer, but made it a stout, and with a very similar logo too:
Their beer is a 15.6% Stout. I would love to get my hands on it and try it out for a future beer review as well (…well… and just because I like to drink stouts, and because the beer sounds good).
If I wanted to be really proper with this beer, I should have went out and gotten the “leg lamp” beer glass to drink it in:
Maybe if I get that stout, I’ll make myself buy this glass to review it in. Who knows. I wanted to get a Festivus beer for yesterday (Dec. 23rd, 2020; Festivus), but sadly, wasn’t able to get one in time to do a review here on the blog for it. Next year!
Thank you everyone for reading. And I am hoping to get a lot more reviews and articles out from here to the end of the year. I feel like I have about a thousand beer reviews to do, and no time to do them, despite being stuck at home on quarantine. I have so many things I need to do from now until December 31st, 11:59:59, and not sure if I’ll get it all done. The pressure and the anxiety is mounting up, but the stuff’s not getting done. Fingers crossed it will. Thank you all for putting up with it, and for reading, and I hope you enjoyed the beer review! Cheers! As someone who just took a COVID test today, please stay safe out there, mask up, wash your hands, and take care of each other and your local breweries, they need it! Merry Christmas and Happy Holidays Everyone! Happy Festivus!
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The various pop culture / nerd culture beer reviews we’ve done here on The Beer Thrillers:
- Beer Review: The Pandalorian (Tattered Flag)
- Beer Review: Wookie Monster (Fourscore Beer Co)
- Beer Review: Out of Order: Blue Milk (RAR Brewing)
- Revenge of the Fifth / Cinco de Mayo
- May the Fourth Be With You
- Beer Review: This is Nut the Fluff You’re Looking For (Fourscore Beer Co)
- Beer Review: This is the Way (Broken Goblet Brewing)
- Beer Review: This is the Whey (Bolero Snort Brewery)
- Beer Review: Java the Stout (Jackie O’s Brewery)
Game of Thrones:
- Beer Review: I Voted for Kodos (Second Sin Brewing Company)
- Beer Review: I Voted for Kang (Second Sin Brewing Company)
Back to the Future:
A Christmas Story:
- Beer Review: Broken Skull – Stone Cold Steve Austin’s IPA (El Segundo Brewing Company)
- Beer Review: Macho Man (Couch Brewery)
Teenage Mutant Ninja Turtles: